SHERNETT SWABY ON WGN TV'S SPOTLIGHT CHICAGO
Aired on October 8, 2025
When given an opportunity to appear on WGN TV's Spotlight Chicago, I was thrilled. After all these years - Project Runway, building SWABY, creating pieces I truly love - getting to share this work with Chicago on a platform like WGN? That's exactly the kind of opportunity I get excited about.
I brought five very different pieces to the studio that Wednesday morning. The Aviator Dress with its adjustable hem. The Bubble Collection dress with unexpected texture. The minimalist evening gown. The dramatic Feather gown. And the versatile Origami vest. Each piece tells its own story.
What I loved most was watching the WGN TV hosts' genuine reactions.
When the first model walked out, the hosts immediately started noticing the details - the leather work, the adjustable hem, the handmade accessories. They weren't just looking at clothes. They were seeing the craftsmanship and thoughtfulness behind every design choice. That's what I love about talking about my work.
The conversation kept coming back to what makes SWABY different: pieces you can customize to fit your life. Change the length, add sleeves, adjust the neckline - all included. Whether you need something for the boardroom or a gala, whether you're a size 2 or 22, we make it for you.
This TV appearance showed Chicago what SWABY is all about: distinctive pieces made for you.
After we wrapped, the hosts kept asking where the store was, how the customization works, whether they could visit. Those are the conversations I live for - when someone goes from seeing a design to understanding what makes it special.
THE FIVE PIECES THAT CAPTURED CHICAGO'S ATTENTION
The Aviator Dress
Silk and hemp with leather detailing. Adjustable hem. Functional pockets. Every accessory handmade in-store. This is what happens when functionality meets artistry - a dress that works as hard as you do.
The Bubble Collection Dress
Classic shape with unexpected texture. Customizable length. Add sleeves. Change the neckline. All modifications included. Because the dress should fit your vision, not force you into ours.
The Color Me Collection Gown
Minimalist evening elegance. Architectural lines. Origami-inspired details. For the woman who wants to make a statement without the shine and feathers. Clean, chic, unmistakably you.
The Feather Collection Gown
Sequins, feathers, layered hem. Dramatic without being costume. Hours of handwork that you can see and feel. This is for the woman who walks into a room and owns it.
The Origami Collection Skirt
Versatile skirt from the zero-waste Origami Collection. Pair it with a classic shirt for the office, a tank for evening, or a white tee for weekend. One piece, endless possibilities.
EXPERIENCE THESE PIECES FOR YOURSELF
Discover the way the fabric moves. How the details fit your style. Whether it makes you feel like the most distinctive woman in the room.
That's why the best way to experience SWABY is in person - or on a virtual consultation - where we can talk about your style, your life, and what pieces will actually work for you.
Let's have that conversation.