SWABY was founded on a simple belief: every sophisticated woman deserves clothing that is uniquely hers. What began as a childhood passion for creating one-of-a-kind pieces has evolved into a distinctive fashion house serving discerning women who understand the power of authentic style.

Our founder, Shernett Swaby, discovered her calling at age eight, crafting miniature garments for her dolls under the watchful eye of her seamstress mother. This early foundation in precision and craftsmanship would later shape her approach to creating pieces that celebrate individualism in an industry often driven by mass production.

After honing her skills across continents—from her Caribbean roots to Canadian training and Chicago mastery—Shernett's vision caught the attention of fashion insiders and television audiences alike. Her distinctive approach earned her recognition as a top 5 finalist on PROJECT RUNWAY, validating what her clients already knew: SWABY creates clothing that stands apart.